The TELFAR x Pokémon collaboration is an effort between the two brands to create a merch collection of bags and shirts that showcase the creativity and history of both TELFAR and Pokémon.  The aim of the collaboration was to successfully appeal to both TELFAR's and Pokémon's consumers as well as a positive return on investment.  The final collection properly displays the sentiment of both brands and their consumers as well as introduces new merch concepts to TELFAR and Pokémon